Acquisition Channel Strategy

Acquisition Channel Strategy Heading

Acquisition Channel Strategy

ND036 C4 L02 A09 Acquisition Channel Strategy

Acquisition Channel Strategy Recap

New Terms

Acquisition channel: How your customers find your product
Organic channel: Acquisition channel where users find your product on their own
Influencer: A person or organization who has expert-level knowledge or a wide social reach in your target market
SEO (Search Engine Optimization): Increasing the search engine rankings of a website by optimizing its content and structure
Viral channel: Acquisition channel where users find us based on recommendations from others

Things to Remember About Acquisition Channels

Channels can be organic or viral
Channels can be free or paid
Recommendations can come from
- SEO
- Paid advertising
- Rankings and features in the App Store and other marketplaces
- Influencers

Channel Strategy

Channel Strategy factors

Channel Strategy

Partner with Marketing
Consider the following factors
- Who is your target user and what problem does your product solve?
- What are the goals for the product
- What is your budget and where can you get the best results for the money

Acquisition Channel Quiz 1

SOLUTION:

App Store SEO
Gaming forums and bloggers
Gaming conventions

Acquisition Channel Matching

QUIZ QUESTION::

Choose the best acquisition channel for each product

ANSWER CHOICES:

Product	Channel
Mobile App
New gadget
New cool shoes you invented
New free seminar you are developing for women who are interested in design, ages 25-47
New local bakery

SOLUTION:

Product	Channel
New free seminar you are developing for women who are interested in design, ages 25-47
New local bakery
Mobile App
New gadget
New cool shoes you invented